Magic lantern - Advertising slides.

2	Slides for advertising

	The Weekly Telegraph Newspaper adverts The Weekly Telegraph is the international sister title of the Daily Telegraph and Sunday Telegraph. These slides would likely been used in either a theatre or cinema to advertise the paper during intervals. The slides measure 8.2 x 8.2 cm (3,23" x 3.23"). Each slide consists of two glass plates. One plate that is applied with the image; the second protects the image. The slide has an inner paper border and the two plates are held together with edging paper.

1	2	3

5	6	7

8	10	11

12	13	14

15	16	17
	The images on this set of magic lantern slides also appeared on postcards. The cards with the images of the missing slides from the set above are reproduced below.
18


The Frolie Grasshopper Circus.

The manufacturer of porridge Quaker Oats shows in seven slides a variety of tricks of the 'Grasshopper Circus'. One of the firms that employed a 'story technique' to promote their products.

	Advertising slides are still in use nowadays in cinema advertising to promote the products of local traders in the pause.