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Trade cards and the magic
lantern part 2 |
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This nice French trade card
portrays a small group of children enjoying a magic lantern show. This
litho card has an advertisement for Au Bon Pasteur, Habillements pour hommes
et enfants (Clothes for men and children), Rue de la Tonnelarie 18, Chartres,
on both sides. The card measures 4.75 x 3 1/8 inch (ca
12 x 8 cm). It is numbered 502 on the left bottom hand face corner. |
 Very special trade card issued by the Dutch chocolate and cocoa manufacturer Van Houten. Inscription: 'MAKE THIS CARD WARM and note the interesting change on the screen'.
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This great Victorian trade card for AMERICAN
SEAL PAINTS (All Colors, All Shades) has a lovely graphic on the front
showing three little children playing with their magic lantern. The
projected  image
on the screen shows an almost real chromatrope with amazing light effects. A
printed cardboard disc is set between the front and back panels of the card.
This disc pokes out at the sides of the card and can be operated by turning. When the disc
is rotated the
coloured lines printed on the disc run contrary
to a die-cut set of coloured lines attached to the front of the card. This
mimics a realistic chromatrope effect.
Size of the card: 9 x 14 cm (3 1/2" by 5 1/2"). See the chromatrope working at All about magic lantern slides (part 3).
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Another wonderful mechanical trade card using a
revolving disc between the panels of the card. At the back a recommendation
for COTTOLENE, an American shortening made from cotton oil: "Use
Cottolene for Shortening, Pastry, Cake, Rolls and Bread" and
"Use Cottolene for all Frying". Turning the disc that pokes out at one side of
the card, presents successively six images on the 'screen': a fish ready to fry, a man eating a pie, a
lady about to eat cake, a cartoon of a lard can as a king, a child eating a
pastry and a lady eating cake. The accompanying texts are respectively: (COTTOLENE) "is the best to fry fish in",
"makes delicious crisp pastry", "is conducive to health", "is superior to lard.",
"is safe for children" and "dyspeptics can eat cake made with it". Printed by cigar label lithographer Geo. S. Harris & Sons, Philadelphia, about 1890. Size 12.6 x 9 cm. |
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Thanks to Dave Cheadle for sending me the
COTTOLENE and HARTSHORN cards. |
Trade card
from Harthorn's self acting shade rollers, used to darken a room (Beware of imitations). Reverse
is a text ad for a local dealer: Printer Lindner, Eddy & Clauss, Lith. N.Y.,
about 1890. Size: 8.5 x 13.5 cm. |
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This English Liebig trade card is part of a 12-card set,
Sanguinetti #75,
issued in the 1870's, for Liebig Company's extract of meat (avoid all
imitation extracts). Size: 7 x 10.5 cm (2 3/4" x 4 1/8"). |
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Another advertisement for Liebig Company's extract of meat. One of a series of
six(?) cards with the subject 'Die Brieftaube' (the carrier-pigeon). The
six cards show how the pigeons are released (Das Auflassen der Tauben),
how the message is enlarged by a magic lantern (this card) and how the
pigeons come back (Die Rückkehr der Tauben). |
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 This
French trade card is printed for CHOCOLAT GUERIN-BOUTRON and has on the
right side the text: 'Dessins transparants a voir à la lumière' ('The
transparent image must be viewed up to the light'). When you follow this
instruction a text appears into the circle: 'J'aime Le Chocolat Guerin - Boutron'. |
| Onder welken vorm zij ook voorkomen, de LIEBIG
PRODUKTEN zijn het resultaat van een beproefde kookkunst
ondervinding. KLEINE STRAATAMBACHTEN VAN VOORHEEN. 1. 
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 Dutch Liebig trade card showing a man in 19th century clothing presenting a magic lantern show for a small group of adults and children. The back of the card has a text in Dutch, on DE TOOVERLANTAARN VERTOONER (The Lanternist, the Magic Lantern Man). |
| Vele, meestal onvermoede, doch tevens zoo schilderachtige
ambachten zijn
heden tot het gebied der herinneringen verdrongen of op het punt dit te worden onder den aanhoudenden drang van den
vooruitgang. Enkele hiervan worden in de huidige reeks terug voor den geest geroepen. ---- DE TOOVERLANTAARN-VERTOONER, - Wat wij heden met den naam van projectielantaarn bestempelen, heette eertijds tooverlantaarn. Het aanwenden van dit eigenaardig toestel moest wel degelijk op onze voorouders een bovennatuurlijken indruk uitgeoefend hebben: een lichtbron in een gesloten doos diende om een door middel van twee lenzen vergroot doorschijnend beeld, op glas geschilderd, te projecteren. Het scherm bestond uit een gewoon, gespannen wit doek. P. Athanasius Kircher was de uitvinder van dit veruftig toestel, dat de eersten stap naar de kinema daarstelde. De tooverlantaarn-vertooner bezocht bij voorkeur de ... maar kwam ook ten huizen. Onvermoeibaar vertelde en besprak hij de geschiedenissen waarvan hij de meest opvallende episoden weergaf. Compagnie Liebig, gesticht in 1865. |
On the front we read: KLEINE STRAATAMBACHTEN VAN VOORHEEN. 1. LIEBIG PRODUKTEN verminderen den keukenarbeid. Nadruk verboden. Uitleg op keerzijde (Old street crafts, part 1. Liebig Products decrease kitchen work. All rights reserved. Explanation on back). Sizes: 2 ¾ inches by 4 3/8 inches (7 x 10.5 cm). |
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The
title on the front of this card says: 'Oui Messieurs, L'Homme descend du Singe' (Yes ladies and gentlemen, men descend from
monkeys). It advertises the company of 'Georges Brateau, Grande Fabrique de Biscuits, Petit Fours et Pain d'Epices, Paris'. The card measures 4 1/4" x 2 1/2" (11 x 6.5 cm). |
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More trade cards.............. |
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©1999-2010 'de Luikerwaal' All rights reserved. Last update: 07-12-2010. |
  
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